Where Are They Now: Mikey, The Life Cereal '70s Commercial Kid
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Where Are They Now: Mikey, The Life Cereal '70s Commercial Kid
Aug 30, 2019
doyouremember.com
PepsiCo is reprising the classic Life cereal ad “Mikey Likes It” to generate interest from parents—especially those juggling getting themselves and their kids ready in the morning, including giving them breakfast. https://adage.com/article/marketing-news-strategy/watch-life-cereals-mikey-likes-it-return/2579846 | Ad Age
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PepsiCo is reprising the classic Life cereal ad “Mikey Likes It” to gener…
3.8K viewsSep 12, 2024
FacebookAd Age
Watch Life cereal’s ‘Mikey Likes It’ return
Watch Life cereal’s ‘Mikey Likes It’ return
Sep 12, 2024
adage.com
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VintageHollywoodStars on Instagram: "Life cereal’s commercial ran from 1972 to 1986. “Mikey’s” name is John Gilchrist, and his real-life brothers are Michael (on the left) and Tommy ( on the right). You can hear their distinctive Bronx, New York accent, which is where the brothers were born. “Supposed to be good for ya” The ad was created by art director Bob Gage, who also directed the commercial. The commercial remained in regular rotation for more than 12 years and was one of the longest conti
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