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From psychological biases in investments to behavioural nudges in public policy, the Behavioral Science in Management (BSIM) track at #IMRC2025 welcomes research that deepens our understanding of human behaviour in managerial contexts. Hear from Professor Pritha Dev, Co-Chairperson of NSE Centre for Behavioral Science at IIMA, as she invites researchers to submit high-quality scholarly papers that will explore the application of Behavioral Science in Finance, Economics, Marketing and other manag
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