Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...

If you study the backlinks of millions of websites, anchor text patterns emerge showing that a certain percentage of anchor text is normal for every niche. This is called a Correlation Study.

Link building anchor text is tricky. Here are a few key things to know to optimize your anchors and avoid search engine penalties. What I’m about to tell you might shock you. Conversely, if you were ...