I’m calling it early: Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling (Harvard Business Review Press, 2014), by Frank V. Cespedes, is the best sales book ...

Jim Burns of Avitage drew the distinction between finding versus creating sales opportunities in an article on LinkedIn a couple of years back (I’ve included a link to his article below) and I’d like ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 1 hour 59 min ago By Ad Age and Creativity Staff - 3 hours 7 min ago By Garett Sloane - 4 hours 4 min ago By Tim Nudd - 4 hours 4 ...

Cognitive reframing operates on the basis that everyone’s perceptions and feelings are unique. Your perceptions of an event, for instance, may be very different from those of a friend or co-worker.