Publishers are headed for a good year in programmatic advertising – at least those with tech stacks able to handle it, judging by 2024 Publishing Trends: Global Programmatic And Ad Revenue, a study by ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

Brand safety and suitability, viewability and accurate measurement, and the deprecation of third-party cookies are among marketers’ chief concerns when it comes to programmatic advertising, according ...

Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have ...

NEW YORK, May 09, 2023 (GLOBE NEWSWIRE) -- Logiq, Inc. (LGIQ), a leading provider of digital consumer acquisition solutions, reported it is saving its digital advertising clients substantial sums of ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

Beam Suntory and GroupM Join Pilot to Sharpen Their Campaigns on The Trade Desk (TTD) with Instacart's (CART) Retail Media Data SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Instacart (Nasdaq: CART), ...