Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer ...

New fixed-price approach aims to address inefficiencies in traditional PR retainers with faster, outcome-focused publication ...

Boutique PR firms are growing in this market while larger networks are losing senior talent and, quietly, clients. Image: Shutterstock PR has always been obsessed with appearances. The right headline, ...

Approximately 20% of all small businesses fail in the first year. Less than 30% make it to year ten, and of course, the numbers dip down further when it comes to women and minority-owned businesses.