24 Seven, a staffing company in the creative marketing space, has launched 24 Seven Agencies, a rollup of three agencies: Futureman, SketchDeck, and Markacy. Each wields distinct focuses on brand ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...

Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

For smaller agencies, focusing on one project for a short period of time is just as effective as the traditional model.