Nielsen Holdings took a step Tuesday toward better TV audience measurement in the digital age. Nielsen said its digital measurement in the TV ratings received accreditation by the Media Rating Council ...

Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

NEW YORK—Nielsen has announced that it will enhance its National television measurement in ways that will provide more granular data and allow audience estimates to be based on individual ads rather ...

Talk to anyone in the TV business these days and they’ll tell you that the shift to streaming is all but inevitable and with the launch of so many new services this year, the boom in streaming-only ...

Savannah is a news producer turned professional homebody. As the Home Assistant Editor at Apartment Therapy, contributing writer at Forbes, and Lifestyle Blogger, she loves creating content centered ...