XBOX CSO Matthew Ball has revealed that the company is happy with their GTA 6 pre-orders, saying it matches their share of ...

Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy. The decision was announced by new Xbox CEO Asha Sharma ...

To be fair, Strauss could know more than Matthew about this. Take-Two CEO Strauss Zelnick has revealed where he disagrees with Empyllion industry analyst Matthew Ball. Christopher Dring asked Strauss ...

Xbox is at a crossroads, like many industries right now. User behavior is changing at a rapid clip. The rise of new technologies like AI and infinite-scale "metaversal" games like Roblox is creating ...

Use left and right arrow keys to seek audio. Microsoft has hired industry analyst Matthew Ball to help guide its Xbox games division in uncertain waters, especially as the company prepares its ...

Xbox has added two high-profile hires to its leadership team: Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer. Ball is best known as an industry analyst, ...

Xbox has appointed Matthew Ball as chief strategy officer. Scott Van Vliet has been named chief technology officer. Ball will aim to strengthen Xbox's console business amid rising cost pressures. Van ...

TL;DR: Xbox executive Matthew Ball clarified that ads on the platform aim to create more affordable access options without interrupting gameplay, similar to ad-supported tiers on streaming services.