Gen Z shops secondhand first, compares brands to creators, and expects to shape what they buy. Here's what the data says ...
Why millions of digitally native young people are ditching smartphones, deleting apps, and rediscovering the real world ...
The Trump administration is launching a new effort to âmake government cool again" by hiring Gen Z employees to rebuild the ...
New Yorker Anthony Gross is among the growing chorus of young voices, hoping to help Gen Z make sense of the world theyâre ...
Young men in their 20s and 30s are increasingly drawn to the Catholic Church as they seek truth, beauty and, yes, girlfriends.
Americans are saving less and borrowing more from retirement funds, but Gen Z is bucking the trend, a new report shows.
Despite having grown up in an entirely digital age, today the under 30s are discovering the traditional wristwatch. Just ...
Some pastors and politicians claim that a Christian revival is afoot among young Americans. Nationwide data tell a different ...
Gen Z is trading screens for cowboy boots, line-dancing nights, and trail ridesâand the data behind this âWestern Revivalâ reveals a lot.
Taking an international trip that lasts just 24 to 72 hours may sound intense, but for young people with busy schedules, it's ...
It's given rise to the idea of the 'Gen Z' voice, speech patterns unique to that latest cohort of humans reaching adulthood ...
When it comes to understanding the younger generation, chances are it might take the elders a little time. From their fashion ...
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