Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

What is customer engagement? A Google search will provide plenty of definitions to consider. Here are a few to give you a clear understanding: Qualtrics defines it as the emotional connection between ...

The numbers paint a clear picture: We have a fundamental bottom-line problem with engagement. A report published by Gallup in late 2017 found that the problem is pervasive and global. In fact, ...

While I get set to release my newest book -- about a month from now -- I'm going to run some excerpts (maybe) and some awesome guest posts (definitely). That way, those of you starved for knowledge, ...

Customer engagement is the way a company creates a relationship with its customer base to foster brand loyalty and awareness. This can be accomplished via marketing campaigns and web content as well ...