If you market your business online, your strategy needs to include video content. In a jarringly brief amount of time, branded video content has come to dominate online communication. By 2017, it's ...

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Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

Video games have moved beyond mere entertainment; they’ve become a thriving hub for brand engagement, allowing companies to connect with consumers through unique, immersive experiences. By the end of ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

As AI floods the internet with low-quality content, brands that prioritize human insight and authentic digital identity will ...

EXCLUSIVE: A pair of UK execs are unveiling a plan to bring TV commissioning and brands closer together, as they launch London-based content agency and production firm House of Oddities (HOO). Sachini ...

To bolster its expertise in creating branded content for advertisers, advertising agency Dentsu on Monday announced setting up the Dentsu Podcast Network, a new vertical to help brands connect with ...

A primary touchpoint in creating a brand experience is the design and execution of marketing materials. These range from business cards to brochures, from email templates to promotional products. Each ...

Virtue Asia has partnered with Goldfinch International to establish V47 Entertainment, a new studio that will create branded entertainment content for distribution across Asia, the Middle East and ...

Toronto- and L.A.-based Blink49 Studios has announced an expansion of its content operations, with a focus on branded content, global formats and acquisitions. As part of the expansion, the Fifth ...