Equity can give creators a stake in the value they help build, but only when both sides are clear about the work, expectations, and risk involved.

Well,” he responded, “if seeing AC/DC is working, you’ll be working all night long.” With my expectations low and a stockpile ...

Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest. This poses a direct challenge to how most CMOs ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...